Mini-case KFC

Question 1 What are the relative advantages and disadvantages of whirl the stand by Ameri asshole KFC batting assemble in China versus conciliateing the KFC card in China to take on items more(prenominal) old(prenominal) to Chinese consumers? 1. Advantages: * Offering the standard Ameri buns KFC menu in China will make it favourable for KFC to benefit from economies of scale. KFC can buy their resources from their suppliers in bigger quantities. Furthermore, KFC can produce big quantities of carrefours they are already producing for the American mart. This subject matter that the building block costs will decrease. * The Chinese market is credibly already saturated with traditional Chinese products. When marketed care proficienty Hesperian products play to be very(prenominal) successful on the Chinese market. It capability be an opportunity for KFC to explore this market and compare their product from the existing products on the Chinese market by offering the standard American KFC menu. * By offering the standard American menu most business activities can uphold in America, this way the business will stay centralized. If KFC would shape to adapt the menu then business would probably be more complex, and at least one head property would hold up to move to China. 2. Disadvantages: * The standard American menu may not be successful in China. Chinese civilisation is very different form western cultures, also when it comes to tastes and preferences.

Chinese populate might not enjoy the standard American menu. * KFC would suck to market their American menu to familiarize the Chinese market wi th the American menu. This would be expensiv! e and very time consuming. The Chinese market might be hesitant to furnish the advanced and unfamiliar products. Question 2 Should KFC open its first locations in the tether Chinese cities of Beijing or Shanghai, or exact lower-profile cities? The mini-case itself does not provide us... If you want to get a full essay, order it on our website: BestEssayCheap.com

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