Marketing Paper

A SWOT Matrix for McDonalds Corporation [pic] Strengths - S 1. bullocky employee training and promotion mostly from within. 2. brawnyest brand image. 3. Strong spherical presence 4. Economies of scale 5. Consistent full-blooded financial performance. 6. withstand food safety seriously. 7. Large really estate portfolio. 8. Strong innovation and product development. 9. Community point, affablely responsible. Weaknesses W 1. High employee turnover. 2. everyplace saturation of real estate in the U.S. 3. Foreign up-to-dateness revenue and debt. 4. Fluctuations in operating and last(a) profits. 5. Core products out of synchronise with healthy modus vivendi trends of consumers. 6. be increasing each yr and in 2011 exceeding $18 million. Opportunities O 1. Healthier lifestyle trends. 2. Focus on corporate social responsibility, sustainability. 3. International enlargement into emerging markets. 4. Diversify its portfolio. 5. Joint ventures with retailers. 6. change magnitude naughty drinks market. 7. Low fat, low calories, healthy offerings. 8. Locations have overaged appearances. SO Strategies 1.

cover up to heavily market more environmentally friendly products focus on being green orientated (S8, S9, O2). 2. Accelerate growth opportunities in China, India, and other(a) Asian Countries (S2, S3, O3). 3. maintain to introduce healthier products into their menus (S8, S6, O1). 4. Open in the b uff, healthier, more upmarket locations (S7! , S4, O1, O4). WO Strategies 1. alter restaurant locations which are outdated in the U.S. and europium in particular (W2, O8). 2. Introduce McCafe beverage service into U.S. and other geographical regions (W5, O6). 3. Use real estate holdings for joint ventures or new restaurant chains (W2, O4, O5). Threats T 1. Increasing bod of health witting consumers. 2. Global economic...If you want to get a full essay, arrange it on our website: BestEssayCheap.com

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